Released on = September 11, 2006, 6:05 am

Press Release Author = Larry Caretsky

Industry = Software

Press Release Summary = Kaizen blitz procedures quickly identify the best
opportunity for lean efficiency and productivity for Industrial CRM

Press Release Body = According to manufacturing journalist Thomas R. Cutler in a
recent issue of Industrial Focus magazine, "Manufacturers all face a similar
challenge: a complex sale that often requires a team selling approach. In every
industrial organization one finds internal representatives, outside representatives,
managers, technical specialist, distributors, and customer service professionals.
Often this team manages several product lines with thousands of specific items and
interacts with numerous influencers who affect the sale. During the lengthy sales
process the team does their best to manage this complex environment, producing
notes, sales call reports, quote logs, memos, faxes, e-mails, and customer service
reports, however the information is almost always fragmented. There is rarely one
central database of customer information that can be accessed and shared among the
people who need it to efficiently do their jobs. As a result, acting less like a
team, these people act independently when conducting business and are far less
effective. "

According to Larry Caretsky, President of Commence (www.commence.com/mfg), an
industrial customer relationship management (CRM) firm, "CEO's of these companies
often share how their new enterprise resource planning (ERP) system provides them
all the information they need, but fail to recognize that ERP systems provide
information after the sale, not before or during the sales process. ERP systems
provide no value for improving the efficiency of how to sell and service customers.
This is one reason that forecast reports are always inaccurate."




Industrial senior executives avoid addressing a customer-centric approach including
the misconception that an accounting system provides the information needed; they
provide only post sale information. The pre-sales process and information drives
the sale.

Manufacturers do not resist funding back-end ERP systems; however the front-end CRM
solutions often make a substantial impact on reducing new customer acquisition cost
and improving sales efficiency by first addressing data capture, data consolidation,
and data sharing.



Commence offers industrial companies complete "Freedom of Choice" to select the
solutions and platform that best meets the business requirements of manufacturers
and distributors. The comprehensive CRM Industrial application suite is available
for use on premise or on-demand as a hosted service. Industrial leaders often build
departmental CRM solutions with the award winning Commence Industrial CRM Framework.
These choices are why so many industrial companies choose Commence as the solution
for managing customer relationships. All Commence Industrial solutions support
mobile or wireless connectivity and integration to back-office accounting and ERP
systems.





Web Site = http://www.commence.com/mfg/

Contact Details = Commence Corporation
www.commence.com/mfg/
Larry Caretsky
Marketing@commence.com
732-380-9100